Tandoori FlamesIndian Restaurant · Cafe
Brand Guidelines · v1.0

Tandoori
Flames

"Food that crosses the line of taste."

Authentic North & South Indian, Indo-Chinese, and charcoal-grilled tandoori specialties — from the heart of Ajman.

Est. Ajman
Al Nakhil · U.A.E.
01 — Our Story

Born from fire, served with warmth.

Tandoori Flames is Ajman's cozy corner for authentic Indian flavor. Our chefs season, marinate, and cook every dish over live charcoal — the traditional way — bringing you the smoky depth of a real tandoor with each bite.

From family feasts of North Indian curries and South Indian dosas, to Indo-Chinese street favorites and refreshing mojitos, we're built for gatherings. Our banquet hall welcomes celebrations, our screens roar with live sports, and our doors stay open to every family who calls Ajman home.

03 — Color Palette

A Palette Forged in Fire

#C1440ETandoor

Tandoor Ember

Primary. Buttons, key headlines, brand accents.

HEX #C1440E
#1C1C1CCharcoal

Charcoal Smoke

Dark backgrounds, body text, contrast.

HEX #1C1C1C
#E8A317Golden

Golden Turmeric

Highlights, ornament, secondary CTAs.

HEX #E8A317
#FFF8F0Cream

Cream Naan

Content backgrounds, negative space.

HEX #FFF8F0
#4C7A34Fresh

Fresh Mint

Veg indicators, freshness, nature cues.

HEX #4C7A34
04 — Typography

Serif Warmth. Sans Clarity.

DisplayFraunces · 400–900

Aa

Charcoal & Spice

A warm, editorial serif

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz · 0123456789

BodyInter · 300–700

Aa

Everyday Reading

A clean, humanist sans-serif that keeps menus, captions, and descriptions crisp and effortless — from starters to dessert.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz · 0123456789

H1 · Display 72/900
Food that crosses the line of taste.
H2 · Display 40/800
From our tandoor, with love.
H3 · Display 24/700 italic
Chef's charcoal selection
Body · Inter 16/400
Slow-marinated overnight, kissed by open flame, and served the moment it leaves the clay oven — the way tandoori was always meant to be.
Caption · Inter 12/500 uppercase
Since our first spark · Ajman
05 — Iconography & Pattern

Marks of the Kitchen

Flame
Tandoor
Chef
Mojito
Banquet
Live Sports
Pure Veg
Signature Pattern — Ember PaisleySubtle spice motif on cream
06 — Voice & Tone

Warm. Proud. A little playful.

We are
WarmAuthenticGenerousFamily-first
We're not
FussyCorporateDistantOrdinary
"

Where flames meet flavor.

Tagline

"

Your family's favorite Indian table in Ajman.

Hero copy

"

Charcoal-grilled. Chef-crafted. Made with love.

Social caption

"

From our tandoor to your table — since the first spark.

About / print

07 — Applications

The Brand, in the Wild

Business Card

85 × 55 mm
Chef Arjun Kapoor
Head Chef · Tandoor
+971 58 976 9628
TandooriFlames

Menu Cover

A5 portrait
Est. Ajman
Tandoori
Flames
— Menu —
vol. i · charcoal edition

Instagram Post

1080 × 1080
@tandooriflamesofficial
Fresh from
the fire.
Chef's tandoori special · Fri

Storefront Signage

Illuminated · exterior
Tandoori
Flames
Indian Restaurant · Cafe
Al Nakhil · Ajman